With rising uncertainty around the safety and insurance implications of Lithium batteries (lithium-related fire incidents are up 93% in the UK in the last two years), the industry is continuing to turn its attention towards AGM battery technology as a safe, reliable alternative.
For years, Fullriver’s DC and EGL ranges have set the benchmark for premium AGM performance. But many of our RV, van conversion, campervan, traffic management, and factory machinery (forklifts and platform lifts) customers have told us the same thing:
They want Fullriver reliability, true deep-cycle capability, and maintenance-free AGM safety… but they don’t necessarily need the extreme performance provided by our top-end batteries.
Introducing the Full Force (FF) Deep-Cycle AGM Series. Engineered specifically for applications that demand dependable daily cycling, but not the ultra-heavy-duty specifications of our flagship lines, Full Force gives users the freedom to step into Fullriver-quality AGM technology at a far more accessible cost (and with a 2-year warranty).
what should i expect?
Full Force batteries deliver:
· 900-cycle life for long, predictable service
- Thick plates of pure virgin lead (99.994%) to support deep discharge
- AGM technology for fast charging and strong power delivery
- Sealed ABS casing for a safe, maintenance-free, spill-proof design
- Over-partition welded busbars for vibration resistance, ideal for mobile and industrial use
These are true deep-cycle AGMs purpose-built for reliable, repeated discharge.
cost comparison
Using competitors' own advertised RRP, specifications and published datasheets, we compared similar competitor batteries against the Full Force alternative, and the value gap became immediately clear. By looking at expected cycle life and simply dividing the battery cost by the number of cycles down to 50% DOD, Full Force consistently delivers better cost per cycle at just £0.27.
Additionally, these calculations are made before factoring in the real-world costs that matter even more in commercial applications: labour time for replacements, callout charges, and the financial impact of equipment downtime. All of these risks are further reduced thanks to Fullriver’s premium manufacturing standards and proven build quality - making Full Force an even stronger, more cost-effective choice.
Overview
The Full Force Series was designed from the ground up to meet the needs of end-user vehicles (caravans, RVs), commercial machinery, and off-grid setups - without over-engineering the battery for those precise applications that simply don’t require premium-level battery specs.
The result? A battery that strikes the ideal balance between durability, performance, safety and affordability - something leisure vehicle converters, equipment operators, and everyday users have been waiting for.
View our range of Full Force series batteries here.