Effective DATE: 01/01/2024

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Merlin Power is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines our practices concerning the collection, use, and protection of your personal data. By visiting our website, using our services, or providing us with your personal information, you consent to the terms of this Privacy Policy.

Information We Collect

We may collect the following types of personal information:

  • Personal Information: This may include your name, email address, phone number, postal address, and other contact information.
  • Payment Information: If you make a purchase from us, we may collect payment information, such as your credit card number or other financial details.
  • Usage Data: We may collect information about how you interact with our website or services, including your IP address, browser type, and browsing history.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect information about your online activities. You can learn more about how we use cookies in our Cookie Policy.
  • Other Information: We may collect any other information you provide to us voluntarily, such as feedback or surveys. Additionally, when you make a purchase or attempt to make a purchase through any site associated with Merlin Equipment Ltd., we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers) or, if paying by direct transfer (Immediate Transfer, BACS or CHAPS) your bank information as provided in the payment advice that your bank provides us with, email address, and phone number. We refer to this information as “Order Information”.
  • When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How We Use Your Information

We may use your personal information for the following purposes:

  • Providing Services: To provide you with the products or services you request, including processing orders and transactions.
  • Communication: To communicate with you about our products, services, promotions, and updates, and to respond to your inquiries or requests.
  • Improving Services: To analyse usage patterns and trends, improve our website, and customize your user experience.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes, including responding to lawful requests from government authorities.
  • Marketing: With your consent, we may send you marketing communications about our products and services.


Merlin Power values your privacy and is committed to safeguarding your Personal
Information. We want to assure you that we do not engage in selling, renting, leasing, or releasing your Personal Information to third parties. Merlin Power may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. Please note that in such cases, your unique Personal Information will not be shared with the third party without obtaining your explicit consent. Furthermore, Merlin Power may share data with trusted partners to facilitate various aspects of our operations, including but not limited to statistical analysis, email communications, or customer support. All such third parties are strictly prohibited from using your personal information except to provide these services to Merlin Power, and they are required to maintain the confidentiality of your Personal Information.

  • We only include individuals in our electronic mailing list if they are a previous customer or have shown a legitimate interest in the products or news they are being contacted about.
  • We offer an opt-out (by reply or unsubscribe link) and
    act on this promptly.
  • We keep a ‘do not contact’ list of anyone who opts out or unsubscribes from our electronic mail.
  • We screen against our ‘do not contact’ list and we don’t send electronic mail to anyone who has asked us not to.
  • We don’t disguise or conceal who we are when we send
    electronic mail.
  • We don’t ask or encourage people to forward our
    electronic mail marketing to their friends or family.
  • We don’t ask people to give us the contact details of their friends and family to use for electronic mail

Sharing Your Information

We may share your personal information with:

  • Service Providers: We may share your data with third-party service providers who assist us in delivering our services, such as payment processors, shipping companies, and email service providers.
  • Legal Obligations: We may disclose your information when required by law or in response to legal processes, such as subpoenas or court orders.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the acquiring entity.
  • Your Consent: We may share your information with third parties when you give us explicit consent to do so.

Who on our team has access?

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information, including your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

  • Facebook:
  • Google:
  • Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at:

Your Rights

You have certain rights regarding your personal information, including the right to:

  • Access and correct your data.
  • Withdraw your consent for marketing communications.
  • Request the deletion of your data (subject to legal obligations).
  • Object to the processing of your data.
  • Lodge a complaint with a supervisory authority if you believe your rights have been violated.

To exercise your rights or for any privacy-related inquiries, please contact us at

We want to ensure that your Personal Information is accurate and up to date. If any of the information that you have previously provided to Merlin Power changes, for example, if you change your email address, name, or contact number, please make us aware of the updated details by sending an email to You may ask us, or we may ask you, to correct information in the instance that you or we think it is inaccurate, and you may also ask us to remove information which is inaccurate.

You have the right to ask us not to collect, use, process, or disclose your Personal Information in any of the manner described herein. We will ordinarily inform you, prior to data collection, if we intend to use your Personal Information for such purposes or if we intend to disclose your Personal Information to any third party for such purposes. You can give us notice of your intention to halt the collection, use, processing, or disclosure of your Personal Information at any time by contacting us at

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The most recent version of the policy will be posted on our website with the effective date.

Links to Other Websites

Our website may contain links to other websites. This Privacy Policy only applies to this website so when you link to other websites you should read their own privacy policies.

Cookie Policy

To learn more about how we use cookies and similar tracking technologies, please refer to our Cookie Policy.

Contact Us

We welcome your comments regarding this Privacy Policy. If you believe that Merlin has not adhered to this Privacy Policy, please contact us at